Praia Surf Clube

A surf community shaped like a wave.

Client: Praia Surf Clube
Sector: Sport
Scope: Identity & Branding

Context

Praia Surf Clube was founded in 1997 by three friends with a strong connection to surfing and Praia da Areia Branca. Its goal: build a strong community with a great passion for surfing.

Approach

A circular symbol represents the community, with the letters P.S.C inserted abstractly to resemble waves. The result is a highly recognizable brand people have formed a strong connection with.

Next projectAura Atelier →