AI Lab

An AI-native creative system. Brand tokens live on GitHub; Claude and node-based workflows in Figma Weave turn them into on-brand assets at scale.

01

Tokens

Colors, type and components stored as design tokens in GitHub. One source of truth per brand.

02

Guidelines

Brand guidelines written for humans and machines, versioned next to the tokens.

03

Workflows

Node-based generative workflows in Figma Weave chain image, video and upscale models into repeatable recipes for each brand.

04

Generation

Claude and fal.ai generate copy, imagery and ads from the brand’s own rules.

05

Review

Every output is checked against the guidelines before it ships.