Case 09Aura Atelier brand identity
Handcrafted headbands

Aura Atelier

A halo for handcrafted headbands.

Client
Aura Atelier
Sector
Fashion
Scope
Identity & Branding
Context

Aura creates exclusive, unique headbands for each individual. Inspired by the angels’ halo, each piece is handcrafted with care, attention to detail and eco-friendly materials.

Approach

Sacred art was the starting point: the halo used on important figures in paintings became an identity system that reflects singularity. A serif and sans-serif pairing underscores traditional craft with a new aesthetic.