Case 11
Lourinhã

Laurus Hotel

A hotel at the crossroads of beach and town.

Client
Laurus Hotel
Sector
Hospitality
Scope
Naming, Identity & Branding
Context

Laurus is a 20-bedroom hotel in Lourinhã, offering good conditions at a fair price for all types of travelers.

Approach

Its location, a crossroads leading to the beaches or the historic town, inspired a brand system that highlights the paths visitors can choose. The color scheme comes from the nearby beaches.

Laurus Hotel wayfinding signage
Laurus Hotel business cards
Laurus Hotel stationery
Laurus Hotel welcome sign
Laurus Hotel brand identity