Bom Dia Café & Bakery

Bringing the Portuguese “good morning” to Toronto.

Client: Bom Dia Café & Bakery
Sector: Food & Hospitality
Scope: Identity, Packaging, Space

Context

“Bom dia” means “Good morning” in Portuguese, a warm, everyday greeting that inspired the welcoming identity of this authentic café and bakery in Toronto. At the heart of the brand is the rooster, inspired by the iconic Galo de Barcelos, a herald of a new day.

Approach

The visual system draws from Portugal’s graphic heritage, ceramics and azulejos. A custom sun motif and a deep, vibrant blue create a flexible identity across packaging and space. Four years after opening, Bom Dia expanded to two locations.

Result

Two locations four years after opening.

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