Case 06Mú Gelato brand identity
Gelato Italiano

Mú Gelato Italiano

Shaping Italian gelato for Lisbon.

Client
Mú Gelato Italiano
Sector
Food & Retail
Scope
Identity, Visual System
Context

Mú is a traditional Italian ice cream shop in Lisbon, offering a wide range of flavors made with fresh fruit, a place to have fun while enjoying high-quality gelato.

Approach

Inspired by the texture of ice cream and the Italian way of making it. Simple shapes give a playful, traditional touch; simple colors reflect the pureness and diversity of the product.

Mú Gelato brand identity
Mú Gelato brand identity
Mú Gelato brand identity
Mú Gelato brand identity
Mú Gelato brand identity